Less Stress, More Money in Self Storage, Part 4

November 12, 2011 § Leave a comment

Remember the old adage “You catch more flies with honey than you do with vinegar”? It is just as true today and it certainly applies to self storage. You will be more successful in your business if you and your staff engage with your customers in an open and friendly way. Get to know them. Build mutual trust. Be fair and honest.

Too often these simple concepts are ignored today. The human element is forgotten. We are comfortable sitting in the office in front of a computer screen. Get out and in front of your customer. Inter-relate with them.

Convenience aside, would you rather give your bank deposit to a human teller or an ATM? Which one is going to work better in developing a reservoir of good feelings and trust? In a later post, I am going to discuss the power of using a simple self storage agreement to develop better understanding between owner and customer. That is just another part of an open relationship.

Ancillary to this idea of openness is that of fairness. State plainly your what you promise and follow through. Studies show that a satisfied customer will convey that feeling about you to three friends; an unhappy customer to TEN!

Friendly and fair means less stress, more money in self storage.


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